Cipher Energy Fluid

Brennan describes a branded social-media post of a man on a felled log holding a drink called Cipher, which is Gladiator's branded, flavorless nutrition beverage UC2 E1·02:02:56. The post's tagline is "All the nutrients you need with none of the hassle" UC2 E1·02:02:56.

Cipher Energy Fluid is Gladiator's energy drink, sold in little plastic bottles and pushed on New Yorkers by the company's delivery drones UC2 E1·02:02:56 UC2 E7·00:24:59. At the parade in UC2_07 the Sparties throw it into the crowd, Cody tells everyone not to drink it, and Brennan says it is the same product as in the branded post by Priya's fiance UC2 E7·00:22:40 UC2 E7·00:23:29 UC2 E7·00:25:02. Gladiator's files show an enormous Cypher Energy Fluid plant being built in the Pine Barrens in New Jersey, and the Central Park carousel is to be renamed after it UC2 E8·00:17:51 UC2 E8·00:18:34.

When Wally says people are sleeping but not doing much REM, Pete and Sofia name energy drinks UC2 E8·00:40:12 UC2 E8·00:40:23 UC2 E8·00:40:24. In UC2_09 53V3N says the drink knocks you out of your REM cycle so that "You can't dream while you're drinking it" UC2 E9·00:20:59. Pete wonders whether an herbal tea could act as its antithesis in Nod UC2 E10·01:55:58. The Gladiator hard drive holds proof of FDA bribes about the drink's deleterious health effects UC2 E13·01:26:03. Brennan describes the New York Public Library draped in banners "brought to you by Cypher Energy Fluid" UC2 E15·01:44:29. In the epilogue the Jersey Devil says he will go wreck the Cipher plant in the Pine Barrens UC2 E18·01:44:52.